Harley-Davidson
Street and LiveWire Event
March 27,
2015
Written by:
Irene Wasilewski
Harley-Davidson is the iconic motorcycle company started in
1903 and has a long history of innovation. They employ over 6400 employees with
corporate headquarters in Milwaukee, Wisconsin. It is a global company with
seven manufacturing plants in countries such as Brazil and India. They are a
top seller in new markets such as young adults, women, African Americans and
Hispanics. Harley-Davidson recently launched two new motorcycle models – Street
and LiveWire.
Street
The Street is a new model meant for urban environments and
young and new riders. It has a short wheel base, is nimble and easy to turn. It
has a low, smooth, linear power.
It was launched in two facilities at the same time – in
Bawal, India and Kansas City, USA.
LiveWire
The LiveWire is Harley-Davidson’s first electric motorcycle.
Prototypes are currently touring through the USA. This model had a 30% decrease
in the time to market versus other models. LiveWire had a focus on engineering
and styling. Its frame boasts two ‘firsts’ for Harley-Davidson – it is cast
aluminum and at only 14 pounds, it is the lightest frame they have ever built. Yet
LiveWire maintains the look, sound and feel that are tenets for Harley-Davidson.
It can go from 0-60 mph in less than 40 seconds.
The event was a screening of a presentation originally done
for the SAE Milwaukee chapter held at the University of Manitoba.
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